There are three different aspects to building any website and
when these are working together harmoniously a great website is
made. Creative can mean the primarily graphical
creative tools, but also bending and using the tools
and technologies to provide more insight into the
message. Content is the message itself, but the
medium is the message too, it's important to remember someone using
a website is trying to find some content, the creative is useful
for making it easy to find and easier to understand once found, but
the content is the meat (or textured vegetable protein). The
coding is the part that should be invisible, it
should work and will only be visible when it is not working, you
need it though and without it you don't have the page.
Ideally these three jobs should be done by three different
people who are good at working together and their conversation will
cultivate a fruitful answer. A three way conversation is also idea
as we're mostly born with two ears and one mouth and should use
them in that proportion, all other things being equal then a three
way chat should enforce that ideal. I've been using
XML since 1998 and have really loved how it can
bring flexibility without sacrificing purpose, so if you start by
using extensible markup language as the way to join these
disciplines together you have an answer which is inherently
extensible and can then grow is novel ways, giving a life to the
project to develop on it's own path free of restrictions
created on it before it was born.
So in summary the meaning of c3x are to make web implementations
from the harmony of creatives, content authors and coders using
tools that support xml and xslt to allow the sum to exceed
the parts.